Social Media Marketing Officer

Join us at New Plymouth District Council!

Tūhono mai ki Te Kaunihera-ā-Rohe o Ngāmotu!

We're seeking an enthusiastic and creative Social Media Marketing Officer to join our award-winning team.

We're looking for an outstanding communicator who can create compelling content, build our social media presence, and execute effective campaigns while switching between different brand voices.

If you're just as tuned into what's happening in the community as you are with the latest social media trends, this could be the perfect role for you!

Who are we? - Ko wai mātou?

Te Kaunihera-ā-rohe o Ngāmotu - New Plymouth District Council (NPDC) is dedicated to serving our community and enhancing the quality of life for those who live, work, and visit here. We are guided by the principles of Te Tiriti o Waitangi and are committed to fostering partnerships that respect and celebrate our district's rich cultural heritage. Through innovation, sustainability, and collaboration, we aim to deliver exceptional services and initiatives that support our vision of building a thriving, connected, and future-focused district. At Te Kaunihera-ā-rohe o Ngāmotu, we pride ourselves on being an inclusive and dynamic organisation that values people, creativity, and progress.

The opportunity - Te āheinga

This role is part of the NPDC Communications team and is responsible for content creation and managing and growing our social media presence, ensuring our channels (Hello NP, TSB Festival of Lights, Puke Ariki and other channels as part of the Digital Strategy) engage and connect with our community.

The role is critical in maintaining our various brand voices, fostering engagement and responding to public interactions in a timely and professional manner.

The role also provides campaign support across other business units (TSB Festival of Lights and other major events, Stadium Taranaki, TSB Stadium, TSB Showplace, Bowl of Brooklands, Puke Ariki, Govett-Brewster Art Gallery/Len Lye Centre, Brooklands Zoo, Todd Energy Aquatic Centre and Community Pools) along with other marketing and communications work as required.

Key responsibilities - Ngā haepapa matua

Core responsibilities will include the following:

• Content creation (including photography, videography and copywriting) for our social media platforms and other channels
• Developing and implementing social media plans that work with algorithms and support campaign objectives
• Analysing and reporting on campaigns, knowing how to measure success and optimise content for engagement
• Attending events to generate and capture content
• Providing expert social media advice to business units
• Working closely alongside and building strong relationships with the Communications Team and NPDC business units
• Building positive relationships with a diverse range of stakeholders
• Other marketing and communication duties as required

Essential skills and experience - Ngā pūkenga me ngā wheako:

• Tertiary qualification in a relevant marketing communications discipline
• Three years or more experience in a relevant marketing communications role
• Excellent written and verbal communication skills with proven ability to translate copy into compelling content for various channels while maintaining brand voice
• Demonstrated recent experience of social media channel management and content creation
• Strong understanding of social media platforms and trends and how social media fits into a wider marketing plan
• Understanding of EDM platforms (Mailchimp or similar), website management, and digital advertising (Meta and Google) would be an advantage

Why Taranaki? - He aha ngā hua o te rohe nei?

Taranaki is a region like no other, offering a perfect balance of career opportunities and lifestyle. Nestled between the stunning Mounga Taranaki and the sparkling Tasman Sea, it's a place where you can explore world-class hiking trails, surf pristine beaches, and enjoy vibrant arts and culture, all within minutes of each other. The region boasts affordable living, excellent schools, and a strong sense of community, making it an ideal place to live, work, and raise a family. Whether you're seeking adventure, tranquillity, or a bit of both, Taranaki provides an unparalleled quality of life that will make every day feel extraordinary.

What we offer - Ngā ratonga

At New Plymouth District Council, we aim to create and sustain a truly rewarding workplace environment for our staff.

This includes the following:

• Solid career pathways
• Learning and development opportunities
• Personal and professional growth
• 'Our Peoples Package' that spans wellbeing, development, benefits, culture and recognition

You can expect to start in this permanent, full-time role with a starting salary of between $75,675 - $81,560.

Why join us? - Ngā hua o tō hono mai?

We value the wellbeing of our team and provide an inclusive workplace that recognises and rewards your contributions. Together, we're building a better New Plymouth - one step at a time.

Applications close on Monday, 12 May 2025.

Don't meet every single requirement? Research shows that some people are less likely to apply for jobs unless they meet every single criteria. We are dedicated to building a diverse and inclusive workplace, so even if your experience doesn't perfectly align, we encourage you to get in touch.

For a confidential conversation about the role, please contact Emily.Walmsley@npdc.govt.nz

All applications must be submitted via the online portal, emailed applications won't be accepted.

Me tūhono mai koe kia tautoko I te Ngāmotu o āpōpō!